New Dashboard Notifications and Messaging, Just for You!

We rolled out a couple new features this week to make your user experience as slick as humanly possible. Want to know what they are?

1) Dashboard Notifications

We want you to be able to stay up to date with your account in real-time, which is why we think you’ll find our new dashboard notifications helpful in maintaining your profile and relationships.

When you’re logged into your account, just take a look at the top right side of your screen. You’ll notice a familiar little globe that our friends at Facebook (no pun intended) have made so recognizable. 

If you see a red bubble hovering over the globe, or notifications icon, (pictured below), click it! You’ve got notifications for one of the following reasons:

• One of our users “Liked” your company (for employers)
• Your email address has been verified (for employers and jobseekers)
• An endorsement has been requested (for employers and jobseekers)
• An endorsement has been received (for employers and jobseekers)

2) Path.To Messaging

You shouldn’t have to leave the area where all of your candidates’ or companies’ information is stored to get in touch with them, which is why we’ve added a messaging feature to the dashboard. 

If you see a red bubble hovering over the messages icon, which is just to the right of the notifications icon (pictured below), click it! You’ve got messages because:

• A candidate applied to one of your jobs (for employers)
• A company asked for an introduction (for jobseekers)

Additionally, when a message is sent it will begin an email thread between both relevant parties to help you keep track of the conversation.

Let us know what you think about the new Path.To notifications and messaging on Twitter or Facebook!

If it’s been awhile since you’ve updated or used your profile and have no clue what we’re talking about, that’s okay! Log in and check it out, or contact support@path.to and let us help you get reacquainted. 

If you’re brand new to Path.To, check out the links below to get started.

Learn more about Path.To

Sign up for your free account 

Schedule a demo

Written By

5 Steps to Hiring an Engineer This Month

Have you ever gotten so many resumes for a job listing that you could only give each one a 6-second glance before deciding whether to dismiss it or not?

That’s about the same attention span engineers have for your company, as well as your job description today, simply because they get hit up with so many different opportunities.

Last week, I discussed why engineers no longer work for a paycheck.

It takes more than just a traditional job posting to convince one of these precious resources to leave their current job and join your team.

That means you better give them a darn good reason to keep reading. From the very beginning you need to hook them in to keep them interested.

So what is required?

A great story. A strong mission. A why.

Luckily, I’m here to help you showcase just that to potential hires.

Below are the five things I believe you must do well to attract a talented engineer in today’s job market. And yes, they are also crucial to landing any top hire.

Oh, yeah - and none of them require you to call a recruiter. 

1) Have A Well-Defined Mission Statement

How are you changing the world? How are you solving a difficult problem? 

As humans, we’re programmed to want to be part of something bigger than ourselves. We want to be part of an incredible team working towards a mission we believe in.

Long gone are the mission statements of the past, which were long jargon-filled paragraphs, drawn up only as a procedural necessity and then stuffed into a file cabinet.

I challenge you to make sure you have what I call a “dust-free mission statement.”

This mission statement is one sentence - two at the most. It outlines why you’re doing what you’re doing and it’s what convinces others to come work with you.

Dwolla’s mission is to allow anyone (or anything) connected to the internet to move money quickly, safely and at the lowest possible cost. 

Red Frog Events is on a mission to create more fun in the world.

Facebook is determined to make the world a more open, connected place.

Dust-free mission statements give teams something to rally around - and give potential hires something to get excited about.  

2) Craft A Vision-Lead Job Description

Think salary alone is going to sway a potential hire to join your team?

Think again.

Think a dev really cares what you need until they buy into your vision?

Nope.

STOP leading with the salary and qualifications when posting a job.

That’s like sitting down at a first date and leading with your relationship requirements and the ideal day you’d like to get married. You just don’t do it. 

Instead, lead with what makes you great as a company. And no, I don’t mean your after-work happy hour and ping pong table.

I mean lead with your vision.

What amazing things have you accomplished in the last three months? What’s on the road map for the next year? How is building out this incredible product going to change the world? Make someone happier? Solve a problem?

And no, you don’t have to be Charity:Water to have an incredible vision.

Look at Square. They started with the simple idea: that everyone should be able to accept credit cards. We’re talking about e-commerce. Not so sexy, right?

Wrong. Square is passionate about the accessibility of payment because they believe in helping small businesses all over the world thrive. The work they do helps people make a livelihood. Pretty cool - yeah?

Why are you doing what you do? That is what you need to lead with.

3) Describe Your Work Environment

Humans are creatures of habit. I can’t tell you how many times I’ve talked to job seekers who haven’t changed jobs because they’re not sure what a new work environment will be like.

What hours do employees work? How many people are on the team? What management style is pervasive? Can I work from home? Can I bring my dog in with me?

Trust me, I can go on for days.

Your potential employees want the answers to these questions.

Sure, you may think these things can be saved for the interview rounds. However, when you’re competing for top talent, they may often dismiss you before even making it that far. 

Being transparent about your work environment (in as much detail as possible) is one great way to keep top prospects interested in learning more.

4) Get Visual

Any great story paints a picture. Or, as any child could attest, comes complete with something to help you visualize what you’re being told.

The same is true when telling your company story. It’s one thing to explain your work environment to people - and yet another thing to show them.

Not sure what to share? Pictures of your space, team, events and awards can all help paint a picture about what’s important to you and your team.  

Want to go one step further? Make a video. It’s one great way to tell your company story in an engaging compact way. Just make sure to keep it shorter than 3-minutes.

Here is a great example from Square (an exception since it is longer than 3-minutes):

Work at Square: Engineering from Square on Vimeo.

5) Cater to Your Audience

The best way to connect with any audience is to speak their language. 

Are you trying to make your first technical hire? Make sure to ask an engineer to read your post before sending it out. He or she may have some great advice on how to better tailor it to the engineering community.

Adding to your dev team? Ask your CTO to draft the post. Or sit down with her and ask what drew her to the company and what she loves most about working with your team. 

Nothing makes an offer more enticing than hearing from someone else on the team who you can tell truly loves their job. 

Hopefully these tips will help you think more about your employment brand and how the development community will dissect your job listings.

Take the time to tell your company story well and I promise you will find candidates who not only have the right skills, but are a culture fit as well.

Ready to find a great developer for your team? We’re here to help.

Learn more about Path.To

Sign up for your free account 

Schedule a demo

Written By

Why You Really Can’t Find an Engineer - And How To Change That

There is no denying that engineers are in high demand today. There aren’t enough of them to go around. The supply doesn’t meet demand.

Engineers are a precious resource.

Photo by bgottsab

It’s for this reason, that engineers are in a unique position in today’s workplace.

They’re in control.

If they’re talented, they can work just about anywhere they want. 

They can ask for the salary they want. They can work the hours they want. They can work from where they want. 

Does your engineer want an unlimited supply of Red Bull? Something tells me they’ll probably get it.

Do they want to leave at 3pm everyday so they can pick up their kid from school? I bet you’ll let them do just that.

Do they work best from late at night until early in the morning? I’m going to guess you’ll figure out a way to let them work those hours.

This upper hand is why engineers are leading the workplace revolution.

Curious how your employees will want to work ten years from now - what they’ll care about - just pay close attention to what your engineer is asking for today.

This revolution is the reason I’m consistently dumbfounded when companies think they can hire an engineer through the traditional job posting.

Do you want an engineer to give up their job and come join your team?

And yes, if they’re good, they are most likely working for someone else right now and you’ll have to convince them to leave their position (see: overstretched resource comments above.)

Convincing someone to leave what they’re doing is going to take more than just a list of qualifications you need them to meet. It’s going to take more than the promise of a ping pong table and after-work happy hours. I’d even argue that it’s going to take more than the promise of a raise. 

So what does it take to get an engineer to leave their job?

It’s going to take convincing them of your vision. How are they going to be part of something bigger than themselves? How are they going to have an impact?

Engineers, just like everyone else, want to be part of something great.

They want to build something that matters. Build something that’s solving a real problem.

And they want to build it with a leader whose vision is inspiring. Someone who they can get behind. Someone who they can put their trust in.

Convincing someone to work for you is no longer about the traditional job posting. 

Yes, understanding the specifics is necessary at a certain point. That said, I can guarantee you that the specifics aren’t what sells an engineer - or any incredible employee for that matter - on joining your team.

It’s your story. Your why. And your ability to articulate it.

Call it employment branding, storytelling, or whatever else you like. Just make sure and do it. I promise you, it will make a world of difference when growing your team.

Want to learn more about shaping your company story and writing a more compelling job description? Check back next Wednesday for a post on employment branding best practices and tips.

In the meantime, feel free to sign up for one of our free company profile pages, so you can start telling your company story.  

Not sure what that is? Check out Eventbrite’s page here. 

Written By

Wear Many Hats, Even If They Fit Funny

Last week I became known as a copywriter. Not because I am a copywriter, but because I’ve written copy before, and copy was needed.

My boss is not a sales person, but she’s spent the last week or so learning how to close a sale and slam dunked her first call just the other day. The point is, in a startup you’ve got to be able to transition from one role to another, not only for your own sake, but for the sake of the startup’s success.

Photo Credit: a4gpa via Compfight cc

Be bold. Take risks. Don’t be afraid to look stupid.
Even if you’re unsure about whether or not you’re the right person to be taking on a task, be confident and take a stab at it. You never know where a hidden talent may lay.

You should also feel good about the fact that your team trusts you enough to put new responsibilities in your hands. If your team consists of just you, well, then feel good about the fact that you have no other choice!

Ask for help.
Being bold and confident is one thing. Completely botching the task at hand because you were too afraid to reach out to someone for help is another.

Your teammates may not act like they find pride in the moments you ask for their help, but it makes them feel good to know that you value their input. If you’re still grasping at straws, reach out to a mentor for advice.

Take note of the process.
If you’re learning something for the first time, document your process. You can refer back to it to refine the way you do things, identify pitfalls and inefficiencies and develop best practices.

Additionally, if you work at a growing startup, chances are you’ll eventually be hiring people to fill the various roles you once had to learn and manage on your own. It always helps to have a roadmap or methodology for new comers to reference and expand upon.

Figure out what’s most important and prioritize. 
Is there something more pressing than the task you’re doing right now? Are you procrastinating because the more important task requires math or the review of analytics? I know I would be.

Ask yourself how relevant what you’re working on is to the overarching long-term and short-term goals you have for your product or service. If they don’t align, shift gears and start working on something that does, even if it’s new, time consuming or scary.

Remember that your ability to go with the flow and learn how to tackle new things is crucial to both you and your startup’s success. It’s not always going to be easy - and it’s never going to be perfect - but if you’re open and dedicated, there’s an amazing opportunity to learn and grow everyday.

Written By

How to Get Inspired When It Seems Absolutely Impossible

Inspiration can strike at the strangest times, and it can also leave you high and dry when you need it the most. Whether you’re dealing with that 2:30 feeling, or you’ve had writer’s block for the last seven days, there are a few ways to get your head straight, get motivated and start producing the inspired work you’re capable of when you’re truly in the zone.

But before this blog post becomes another industry standard list to empower you, let’s take a second to address why you’re uninspired, as that diagnosis will have a lot to do with breaking the cycle of blah.

So what’s the deal?
Is it just a fluke? Maybe a case of the Mondays? Or is it something more?

Photo Credit: chillhiro via Compfight cc

Perhaps you’ve reached a point at work in which you’re feeling stuck. Maybe you’re uninspired because you want something different or something more, and you’re not sure how to actually attain it. Or there’s my personal favorite: I’ve waited until the last minute to do a million different things and now I have no idea where to start… so a nap sure sounds good.

No matter what your specific situation is, it’s important to address why you’re feeling the way you are so that you can consider a roadmap to help you combat similar future situations. That being said, here are some tried and true solutions.

Go outside
That’s right. Stop banging your head on your keyboard for a second and take a walk. Let the sun hit your face. Take a stroll and clear your head for fifteen or twenty minutes. Walk away from whatever you’re staring at, remove it from your mind and come back to it refreshed. Just take a break!

Read a book or a few blog posts
Let’s be clear, stopping a project you’ve made no progress on to read a book or surf the web isn’t going to help you get any farther along on the project, but it may very well help you see some creative or insightful avenue you hadn’t considered prior.

Sometimes spending an hour walking through your local book store, picking up helpful resources and taking a few notes can be exactly what you need to jump start the creative juices. If heading to the bookstore is out of the question, jump online and start looking to your favorite bloggers and thought leaders for inspiration.

Start a passion project
Nothing is quite as inspiring as making progress on something you love. Address the startup idea that’s been bouncing around in your head for the last six months, talk to your friends or colleagues about finally doing one of the many side projects you always talk about, but never follow through with.

Photo Credit: Frank Gruber via Compfight cc

Talk to someone
Sometimes it just helps to talk it out. Grab lunch with a mentor, a coworker or friend. Reach out to someone in the industry you’ve been hoping to connect with for a while. Networking is never a bad thing, and in this case, you can turn your lack of inspiration into a positive social experience.

Think big picture
What are you trying to achieve? What are your goals? The task at hand might seem, tedious, monotonous or overwhelming at the moment, but is it helping you move closer to where you want to be? Even the most boring task can become a little more exciting when you view it as a piece of a bigger puzzle.

Learn something new
Trying new things opens your mind to different processes, practices and perceptions. You’d be surprised how doing something like taking guitar lessons, a web design class, or getting a certification in something like SEO can affect and rejuvenate your approach to tasks you’ve been doing the same way for a long time.

Exercise more
Some of my best ideas have come a couple miles into a run or bike ride. Release some endorphins and open your mind, even if it’s only for a few minutes, stimulating your body physically will do wonders when it comes to stimulating your mind and body.

Photo Credit: Pensiero via Compfight cc

Don’t multi-task
Just stop! Turn your phone to “do not disturb,” stop checking your email and social media, and just focus on what you’re trying to accomplish.  When we try to do everything at once, we end up doing a lot of nothing at the same time.

Inspiration is fleeting, so pay attention when it strikes. Take note of where you are, whom you’re with and what you’re doing. Find a pattern and remember what it looked like next time you’re staring at the wall wondering how you’re going to muster the energy to even turn your computer on.

—

Still at a loss? Check out these additional resources!

• 16 ways to get motivated when you’re in a slump

• How can I recharge my depleted motivation?

• Where the founders of young startups find inspiration

• 15 ways to keep your startup employees motivated

Written By

Playing Ping Pong with Assholes ≠ Work Happiness

At a family gathering a few weekends ago, my brother-in-law was telling me how he recently left a job, which he loved. When I asked him “why,” he said, though he loved the people he worked with and the company itself, he simply was not making enough money.  

My brother-in-law’s situation reminded me of a conversation I had in Austin last October with my partners Chris and Lincoln.  

I had just finished a panel discussion for the Made In Austin event with some amazing speakers (John Arrow from Mutual Mobile, Eric Hungate from Texas Association of School Boards, Rhonda Allen from Smiley Media, and Keith Gaddis from Spiceworks). It was a great discussion centered around not only recruiting top talent, but also keeping them.  When Lincoln and I were reflecting on the panel later that night, we kept coming back to three main things that have a dramatic effect on whether or not you are “happy” at work: 

Environment
Choose your next job in an environment that fosters friendships. Don’t work with assholes and definitely don’t work for them. In other words, when you sit across from the team you are interviewing with, ask yourself if you could actually hang out with them after work. The odds are, you will be with them WAY more than you will be with your actual friends, so you better enjoy the time spent.  

Everywhere you turn, companies are throwing out the word “culture” or “perks.” “Hey, come with us! We have ping pong tables and espresso machines.” I’m not saying there’s anything wrong with those perks - shit, we have them here. But it’s all bullshit if you’re playing ping pong with an asshole.  

Don’t let the office decor fool you. Make sure the people who work there are as legit as the office space.

Pride
Choose your next job at a company where you are building a product (or better yet, building a company) that you’re actually proud to work for. Give it some purpose. As Simon Sinek said in one of our last Inspiration Interviews, you might just go home “fulfilled.” When you talk about your job at the next family function or at a happy hour with your friends who hate their jobs, you might just be able to say, “I love going to work.”

Price
This one is pretty self explanatory; you need to make enough money to make you happy and sustain your lifestyle. Only you know what that number is, but next time consider asking for what you “need” instead of what you “want.” 

This all may sound pretty black and white, but ask yourself why you quit your last job. Were you missing at least one or more of the things listed above?  

I know when I looked back at my career I found that each job I quit lacked AT LEAST one of them - sometimes two. In fact, in one job I didn’t have any of them.

So before taking that next big interview, I want you to cut through the bullshit, the half-ass written job description, the well-done photos and videos on the career page, as well as all of the rainbows and lollipops that have been promised to you. Ask yourself a few questions:

• Is this the money I need? 
• Do I like what I’m actually building?
• Do I actually think I can work with this team? 

If the answer to any of these questions is “No,” then walk away.  

You might not thank me now, but someday you will. 

Written By

What Sponsoring Startup Weekend’s Across the Country Has Taught Us

A few months back, Jill and I had the chance to sponsor and attend Chicago Startup Weekend. It was quite the experience!

As the only two non-techie members of Path.To, we knew we needed to find a unique way to connect with those attending. Thus the “genius” idea to make custom t-shirts for all of the startup teams was born. In theory, it was simple. They’d email us their awesome logo and pick out their shirts, then we’d print the logo onto transfer paper and iron it onto their shirts in time for them to wear for the pitches Sunday night.

Easy peasy. 

 

Except not. Let’s just say that everything that could go wrong, did go wrong. The weekend ended with us ruining two printers, letting down some very excited startup weekend competitors, and me worrying the bejesus out of a Chicago cab driver who made the mistake of asking “How’s your day going?” at just the wrong time. I inevitably burst into tears and he quietly avoided eye contact and instead just asked me where I needed to go. Poor guy.

Of the many lessons we learned that weekend, the most memorable were these:

1. The tech community is amazing and forgiving of mistakes.
2. Connections with our users are better that any shirts we could ever make.

 

We took what we learned, made changes to our “product development system” and are thrilled to say that last month’s Jacksonville Startup Weekend was a HUGE success - both in shirt making and user connecting!

 

NEXT STOP: Triangle Startup Weekend

That’s right, we’re headed back to my former home (Raleigh, North Carolina) and are bringing our awesome startup weekend shirts with us. Only this time we’re stepping it up a notch. :)

The Problem:

Connecting with everyone at Startup Weekend is great, but it’s also very busy and hectic. Plus, not all of our users will be attending. :(

The Soultion:

We’d like to have a Path.To sponsored open happy hour. That’s right! Not only are we coming to Raleigh for a week to hangout, we want to bringing free beer and free food with us!

What we need from you:

In order for this awesome event happen, we need to get at least 100 more users from the Triangle area signed up up with Path.To and we’d like you to help us reach that goal!

It’s simple and free to sign up. Just go to Path.To and create an account. Not only does it help us reach our party goal, you will also have access to some pretty amazing job postings, as well.

That’s what I call a win, win.

So go on now - get sharing - and I’ll see you in Raleigh! 

Written By

Company Bike Culture

Half of our Path.To team rides a bike to work and there are plenty of reasons why; exercise, convenience, you don’t have to pay for parking. However the biggest reason, I have found, is a pure love of bikes and riding.

Not only do we ride to work, but at least once a week we meet up and ride around the city exploring and hanging out on two wheels. Sometimes it’s called Wacky Wednesday and other times, it’s just wacky. Here’s a little about the people at Path.To who ride.

I’m Joey Marchy, the product manager and I have been riding since 2001. I ride because:

I like the challenge of riding to work in all conditions (except rain)! It’s liberating to cruise past cars and feel the wind all around you. You experience the city in a different way when you’re on a bike. It gives you perspective and keeps you connected to the heart of the city.

Chris Brodt, a software engineer, has been riding since July 2012. He rides because:

It’s more convenient than driving and parking. It’s also good exercise and a nice way to start the day.

Charlie Cauthen, our CTO, has been riding since January 2012. He rides because:

I love biking and do it whenever I can. Riding to work is the perfect opportunity because it’s cool in the morning and breezy in the afternoon.

Danilo Quilaton, our UI/UX designer, has been riding since his first day three weeks ago. He rides because:

It wakes me up in the morning, is great exercise and allows me to reduce my personal carbon foot print by ditching the car.

Eric Fleming, a software engineer, has been riding since December 2012. He rides because:

Exercise. Other people in the office do it. It is energizing (especially in the morning). Gives me time to myself (time to think).

The Biking Lifestyle

For me biking to work has been a habit for a while. I honestly do see it as a hobby and a challenge. Sometimes you live close to where you work and other times you live far. For instance, I can now bike to work in about seven minutes. That hasn’t always been the case.

It was 2001 when I first began biking to work. I lived in Minneapolis and getting to work was a challenge eight months out of the year. There was a strong biking culture in Minneapolis and it encouraged me to buy a single speed, bundle up and ride the 54 block distance twice a day.

After biking in Minneapolis for three years, I made it back to Jacksonville where I rode my bike to my next two jobs and finally here to Path.To. I’ve ridden in the rain, snow, crashed, almost been run over, had stuff yelled and thrown at me, but still I ride. For the love of two wheels.

Written By

5 Awesome Blogs Every Customer Service Specialist Should Read

A few weeks ago this photo (taken by Jill) appeared in my Instagram feed, along with the caption, “My complete and utter lack of self control in bookstores is borderline ridiculous…”

I couldn’t help but smile, because I know exactly what she means.  

Between everything written by Brad Feld, Tony Hsieh, Jason Fried, Simon Sinek, Eric Ries and an endless number of other amazing authors there is no end to the time that I could spend hiding behind a book.  

The only problem: “Ain’t nobody got time for that!”

The solution? Quenching my daily thirst for knowledge with blog posts. 

Here are five of my favorite blogs, with a highlighted favorite post, for your reading pleasure! 

1) http://supportops.co || As the head of customer service (aka Path.To’s People Person), I find this entire site seriously amazing. Their tagline, “bringing humanity to customer support” says it all. 

• Support Email Mashup: http://bit.ly/PepgtA

2) http://blog.chrissiebrodigan.com || The perfect marriage between customer support and customer experience.

• Email Design for User Retention: http://bit.ly/OHo9CT

3) http://www.path.to/inspiration || I realize that this may be cheating, since it’s not really a blog, but I consistently look forward to each month’s interview and am always amazed.

• Tim Riley of Warby Parker: http://bit.ly/XODRBK

Before I get to these last two, I should tell you that both are from companies whose services I have used in the past and while I don’t use them anymore, I still highly recommend them. Yes, the blog posts do sometimes reference their product/services, but whether you use them or not, I suggest checking out what they have to say.

4) http://blog.intercom.io || Incredible and easy-to-read posts on everything start-ups need to know. Seriously amazing insight that serves as a reminder to act on the everyday things you can easily forget about. 

• Know Your Customers and How They Decide: http://bit.ly/VF0zAC

5) http://www.helpscout.net/blog || HelpScout’s blog provides endless information and ideas to help keep your customers happy, as well as some of the best customer service/experience ebooks I’ve found. 

• The Art of the Frugal Customer Wow: http://bit.ly/PtuTqt

Let’s face it, not every day is a sit on the couch, wrapped in a blanket, with a hot cup of tea and a good book kind of day. Until then, just enjoy these instead.

Written By

Want to work for Path.To? We’re hiring a digital marketer!

Today is an exciting day for me - and the whole team. Today is the day I start searching for the first addition to our marketing team!

I bet you’re wondering why I’m not using our product, huh?

If I could, I definitely would! However, as many of you know, our hiring product caters exclusively to developers and designers, so this hire will be happening the (sort of) old fashion way, via this blog post and my email address.

If you fit the description below, please email your online profile link or resume and a short explanation of why you’d love to join our team to jill@path.to.

What is Path.To? And why should I join the team?

Path.To is on a mission to create a happier workforce. We do so by helping match developers and designers with ideal jobs through our unique matching algorithm.  

We are a smart, passionate bunch who is focused on collaboration. To date, we’ve built out a very flat organization, focusing on skills and interests, instead of titles and top-down management. 

If you’re a self starter, who loves a fast-paced environment, we may just be the team for you. A love of the startup community helps too. 

Purpose of Role

To help grow and communicate with our community of job seekers and businesses through marketing emails, blog posts, social media platforms and in-person events. We’re looking for someone who loves to write and edit, but also has a solid grasp on the digital space.

Who Are We Looking For?

You know this role is right for you, if:

• the thought of lots and lots of writing makes you giddy
• you take pleasure in finding and correcting grammar errors
• the AP Stylebook has a prominent place on your bookshelf or desk
• you enjoy engaging on Twitter, Facebook and other social networking sites
• you consider yourself a detail person
• you believe that job happiness does exist and are excited about helping people find it
• you’re comfortable with wearing the multiple hats required of a startup environment

I mentioned lots of writing and editing, right? Right. OK, moving on.

An important note: Most of the Path.To team sits at our HQ in Jacksonville, FL. This position will likely be based in Chicago, where you would work out of a co-working space with me.

Major Responsibilities:

Want more specifics? You got it. Here’s the nitty gritty of what we’re looking for:

• Monitor Path.To’s social platforms, including engagement with the community, daily
• Write and post brand relevant content to all of Path.To’s social media platforms weekly
• Contribute to the Path.To blog through monthly posts and the editing of our team’s posts
• Draft and edit email marketing content for our bi-weekly emails
• Participate in brainstorming new ways to engage with and grow both our user and customer base. Test, analyze and repeat based on success.
• Make strategic digital ad purchases. Experience with Twitter ads and Google AdWords is a plus, but not required.

Personal & Experience Requirements:

• This position is for our remote downtown Chicago office.
• 2+ years of online marketing, communications or digital PR experience.
• A self starter. This position is perfect for someone who loves collaboration but doesn’t need strict direction to take initiative. A lof of your work will be self-directed.
• A passion for our mission and values.

Additional Details:

• This is a full-time position.
• We are offering a competitive salary and benefits.
• Path.To is an Equal Opportunity Employer. We are committed to provide equal opportunity in all areas of employment and support a diverse workforce and an inclusive work environment. As an equal opportunity employer we encourage women, minorities, persons with disabilities, veterans and active military personnel, and all other applicants possessing legally protected characteristics to apply. We love people of all different cultures, races, shapes, and education backgrounds. You just have to be an awesome and genuine human being.

Does this sound like your dream job? Great! Please email your online profile link or resume and a short explanation of why you’d love to join our team to jill@path.to. 

I look forward to hearing from you! 

Written By